Have you ever tried to create an opt-in but weren’t sure people would like it or want to download it?
To be clear… an opt-in, freebie, lead magnet, {or what I like to call} tribe magnet is something you offer people, often for free, in exchange for their name + email address.
You may be reading this right now because at some point you opted-in for my email list and raised your hand to receive my love notes and biz strategies {go you!}. You may have received a PDF, video series, audio series, class, or something else {I’ve literally tested it all} to sweeten the deal besides my lovely words in your inbox.
You can {and should} do the same to attract people to your community.
I remember the first time I created a tribe magnet that worked {a true tribe magnet, not a flimsy opt-in that couldn’t hold its weight in worth}.
It was like I had *FINALLY* unlocked the mystery of creating a successful business… people were flooding my email list at such a rapid rate that I wondered how I could possibly keep up with all their names + stories. It was so fun and hasn’t stopped being fun since then.
Today, I want to share with you my well-honed process for creating a tribe magnet that actually gets people interested in what you’re doing enough to want to join your tribe, so that you too can feel the magic of growing your list + business.
Step One: COME FROM A PLACE OF SERVICE
I’ve said it before and I’ll say it again. The people on your email list are REAL PEOPLE. Living, breathing humans with hopes, fears, dreams, and embarrassing stories involving a fire extinguisher and a hill of grass. {No, just me?}
You aren’t trying to entice or trick people into signing up for your list. There’s no need to be sneaky or arouse suspicion.
You do amazing work and are serving the world with your products, programs, and services… and your tribe magnet need be no different.
Some questions to ask yourself:
- What is the easiest win I can get for people?
- What would I love people to know before they pay to work with me?
- What’s the first step in my process for helping people?
Those will give you a really good idea for a tribe magnet that comes from a place of service.
When I created the 5-Day Grow Your List Action Challenge, it was because I asked myself these same questions.
I help entrepreneurs launch programs, products, and services into the online world {ranging from $10K-$1MM launches} … and what do people need before they can execute those kinds of launches? A list! Hence… Grow Your List Action Challenge.
One of my former clients who just went through the challenge is a health coach specializing in thyroid disorders.
She asked herself these Qs and came up with a guide for going to the doctor to get your neck checked. It has all the specific tests someone would need if they’re worried about their thyroid. BRILLIANT and of so much service.
And if you’re thinking… okay, this feels like a lot in and of itself… you’re right. Coming up with your tribe magnet takes work {and decision-making}.
And you’re not over yet. {That’s entrepreneurship for ya!}
It takes more than a sweet opt-in to create a Tribe Magnet System That Converts.
Step Two: FLOWER POWER, DAMMIT
Flowers attract pollinators and you’re gonna start attracting your tribe members with a little somethin’ somethin’ called a… landing page.
That’s right. Reallyyyy sexy.
The biggest thing to remember here is that when someone “lands” on your landing page, they need to know immediately if this flower is the one that’s got the good stuff for them.
You want your tribe members to literally be sucked into opting-in on your page {i.e. no distractions, get to the point, say who it’s for} and everyone else to get the hell outta there!
This is the second step in my process and it’s one that trips a lot of non-techy, non-design-y people up. {That’s why we have tech tutorials + design ideas inside the 5-Day Grow Your List Action Challenge.}
Andddd after step two, you’re still not done!! I promise that all of this hard work is SO WORTH IT. Again, welcome to entrepreneurship 🙂
I’ll be back in your inbox-o-lox-a on the ‘morrow with steps 3-5 of my Tribe Magnet System creation process.
WHOA NELLY WANT MORE SUPPORT IN THIS?
Make sure you join the 5-Day Grow Your List Action Challenge: A choose your own adventure for growing your audience + income… for only $5.
“Yes, I am finally excited about my business again! Laura Sprinkle, thank you so much for everything.”– Kelli
At the end of the challenge, you’ll have your entire Tribe Magnet System working for you to grow your audience + income reliably.
This virtual bootcamp is open to anyone with an online business who wants to grow their reach, expand their knowledge of customer funnels, and who is ready to do. the. work.
“This was SUCH A GREAT CHALLENGE! Laura, you killed it! You really kept us going and supported us so closely through the week. You rock!!! Congratulations to everyone! We worked our buns off and made huge progress.” – Whitney
Wanna accept the challenge + grow your list? Sign up here.
No matter if you join or not, I’ll still be back here tomorrow with steps 3-5 of my process! But if you do join… you’ll get support + templates + tutorials + time to get ‘er done. I’m just sayin’… 😉
Cheers to your wild success,
xo Laura
p.s. Today’s HW is to:
#1 – If you wanna grow your email list to have a larger audience + income, sign up for my $5 5-Day Grow Your List Action Challenge. Get the details here.
#2 – Dance. To this song, preferably. Or one of your choosing. Just shake your groove thang.
