One of the most asked questions I get is… “What do I do if my launch fails?” or something of that flavor.

Questions like:

  • What happens if no-one buys my course?
  • What should I do if I post a blog and no one comments?
  • What will happen if I do a Facebook live and no-one shows up?

These are real fears for us entrepreneurs and they can be huge roadblocks on the journey to getting out there and getting visibility.

I LOVED this conversation with Alexandra Franzen, writer, consultant, and the author of You’re Going to Survive: True stories about adversity, rejection, defeat, terrible bosses, online trolls, 1-star Yelp reviews, and other soul-crushing experiences—and how to get through it.

She’s someone who’s been featured by top publications like Time, Forbes, and Newsweek, worked with top-players in our industry, like Marie Forleo and Danielle LaPorte, and sells out retreats + writing classes…

And yet has also experienced lots of rejection + defeat. (As have all leaders, BTW.)

You’re going to want to take a listen and hear about:

  • A powerful reframe you can make anytime you feel a sense of rejection or failure
  • What Alex did when she only had a few signups for a live event (eek!)
  • My favorite strategy for writing (that I learned from her while on retreat… in Hawaii)
  • Why you need to give copies of You’re Going to Survive to everyone you know as their bad-day bible


Alexandra Franzen and You’re Going to Survive


What we talked about:

  • How Alexandra’s biggest launch “flop” ended up being one of her peak positive experiences as an entrepreneur.
  • Her (unexpectedly!) crazy-awesome profits on her very first e-book and exactly WHY it was so successful.
  • How to move past the frustrating feelings of low sales and sign-ups and ask yourself how to make the experience amazing regardless of the “failure”.
  • Alexandra shares the how-to behind a super effective technique she teaches to get in the creation zone.
  • How she pushes through content creation roadblocks.
  • How Alexandra runs a super successful business without being on social media! (See, you really CAN do YOU, boo!)
  • Why being “seen” is critical to your business growth and how to push past those nasty fears of putting yourself out there.
  • Alexandra’s uplifting new book called “You’re Going to Survive” – get it here!

Fav Episode Quotes:

“Figure out the thing that feels natural and fun to you, and then focus your energy there. You don’t have to do a million different things because somebody insists you should.” – Alexandra Franzen

“What’s important is that you need to communicate.” – Alexandra Franzen

“If it drains you, it’s exhausting, if you’re not even getting any results from it – emotional or financial – then just take a break.” – Alexandra Franzen

“If you want to be a successful artist, spend less time asking people for advice and spend more time honing your craft.”  – Anonymous

[bctt tweet=”The people who I see out there thriving and excelling in creative careers, they spend very little time asking for advice and they spend a lot of time practicing and honing their craft.” username=”iamlaurasprinkle”]

Action Plan:

  1. Tell us in the comments below, what a-ha moments did you have in this episode?
  2. Like this episode? Share using the links below.
  3. Don’t forget to grab your copy of Alexandra’s new book, You’re Going to Survive! Purchase here!


Find Alexandra here:

You’re Going to Survive – Kindle:
You’re Going to Survive – Paperback:
You’re Going to Survive – Spotify Music Playlist:

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