I’m so excited to for you to listen to this interview with publicity and marketing expert Selena Soo! She’s the go-to person for learning to reach millions with your message and if you’re looking to grow your business in any way, but especially through visibility, she’s someone you need to know.

She’s helped clients and students get featured in places like O, The Oprah Magazine, Forbes, and Inc., and land interviews on popular podcasts and national TV. Many of Selena’s clients have become industry leaders with 7-figure businesses, raving fan bases, and hundreds of thousands of followers.

Her signature approach comes down to building powerful and long-lasting relationships with influencers and the media in a thoughtful, authentic way.

She’s also one of my amazing clients and we’re now working on our 4th launch together! I’ve learned so much about creating win-win partnerships from Selena.

This interview is packed with powerful strategies and insight that you can adapt and apply to your own affiliate program as you create it.


Partner Spotlight: Selena Soo

Listen to Episode #9 to hear:


  • [02:16] Why an affiliate program makes so much sense for Selena’s signature course, Impacting Millions
  • [03:11] How Selena grew her partner program over time (and why she started small)
  • [04:23] How an affiliate program can boost your “Know, Like and Trust” factor
  • [05:46] Selena’s inside scoop on the most important way to nurture and support your affiliates
  • [06:55] How healthy competition is a winning proposition for everyone
  • [07:57] Some seriously super strategies for keeping your affiliate partners “in it to win it” from the moment they sign on!
  • [10:48] A look into where Selena finds her best partners (and what they do to succeed!)
  • [12:58] How someone without an audience of entrepreneurs can (and did!) rock her promotion of Selena’s media and publicity course! (Psst: These strategies are actually best practice for all partners!)
  • [14:12] Sneak peek: Selena’s special prize for top-performing partners!
  • [15:15] Selena’s EPIC commission structure and a TON of insight into choosing commission payout percentages
  • [17:22] What makes Selena the absolute best person to partner with
  • [18:23] What to do next if you’re ready to hop on board the Impacting Millions partner train yourself!
  • [19:20] Selena’s top two tips for creating your own amazing affiliate partner program
  • [20:28] Win-win partnerships and how they help you grow your business in the best way
  • [23:18] Selena’s big vision for Impacting Millions in 2020!


After you listen, I’d love to know…

  • If you already have an affiliate program, which of Selena’s strategy gems will you be doubling down on for your next launch?
  • If you haven’t created an affiliate program yet, what’s holding you back (and how can I help?)


Mentioned in this Episode:


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